Jadran Crikvenica

Crikvenički Jadran odradio jako dobar srpanj, imaju velika očekivanja i za  kolovoz - Novi list

The most famous hotel brand on the Crikvenica-Vinodol Riviera


The hotel company Jadran with its business headquarters in Crikvenica is the largest company on the Crikvenica-Vinodol Riviera and one of the leaders in the tourist business on the Adriatic. The Adriatic Group also includes Club Adriatic d.o.o. from Baška Voda and manages several facilities outside the ownership portfolio. It provides catering and tourist services in hotels and tourist resorts of various categories with more than 2,500 beds in 1,250 rooms, and in camps and campsites with more than 1,700 places.

The catering and tourism company Jadran was established in 1964 by integrating the hotel companies "Crikvenica", "Esplanade", "Therapia" and "Villa Danica". Later, International, Mediteran hotels, Esplanade hotel annex, Riviera in Dramalj were built, hotels in Novi Vinodolski, Povile and Selce (Varaždin, Jadranka, Esperanto, Slaven, Camp Selce) were integrated, and a new tourist complex Ad Turres with hotel was built in Crikvenica Omorika, while the tourist resort Kačjak was built in Dramalj. In 1988, the Pauline monastery was transformed into one of the pearls of Crikvenica tourism - the Hotel Kaštel.

In 1993, Jadran became a joint stock company. From 2018, the majority share will be taken over by two Croatian mandatory pension funds - PBZ Croatia osiguranje and Erste plavi.

Jadran Crikvenica implemented the ContactInSky contact center module of InSky Solutions as part of the TourisminSky business solution for the hotel industry, which is based on the Microsoft Dynamics 365 platform and specially designed and adapted to the needs of a modern reservation center. The goal of Jadran Crikvenica was to replace the traditional way of doing business with guests, as well as to unite all relevant information into a single database and connect and connect several communication channels. The ContactInSky solution in a simple and intuitive way enables the tracking of statistics of processed calls and emails in real time, which greatly simplifies the management of resources in the contact center.



"The TourismInSky solution, implemented by InSky, is responsible for the digitalization of business processes."

Jerko Ćus

Head of IT

Jadran Crikvenica



TourismInSky solution in the reservation center

TourismInSky solution puts the guest, his needs, and activities in a central place. The solution has enabled faster and more transparent communication with guests by giving agents a complete insight into previous communication with the guest, his reservations, and interests, which greatly facilitates the sales process. The efficiency and effectiveness of agents has increased, and communication and guest satisfaction have improved. The number of agents has already multiplied many times in the first season, and the direct channel has become the dominant and most productive sales channel.

“The TourismInSky solution, implemented by InSky, is responsible for the digitalization of business processes. In the first year of using the TourismInSky solution, we increased the share of individual sales in total sales by 40%, which opened the prospect of new investments. This primarily refers to new investments in marketing automation with the help of a marketing module within the complete TourismInSky solution. ”- said Jerko Ćus, Head of IT at Jadran Crikvenica.